EU projects

Project Implementation with the Support of Creative Vouchers

Within the thematic area of Web Design, we implemented the project "New website elega.cz", funded by the National Recovery Plan, Creative Vouchers initiative, call no. 0464, Creative Vouchers III, registration number 0464100258. The project is carried out in cooperation with the company BSSHOP s.r.o., located at Spojenecká 1111, 541 01 Trutnov (ID: 275 27 255, VAT ID: CZ27527255). The project focuses on creating a modern, functional, and aesthetically attractive website for the ELEGA brand, which is a key tool for strengthening our competitiveness and further business development. The new website effectively presents our premium Czech handbags, produced with an emphasis on quality, tradition, and design. Thanks to this platform, the brand’s visibility in the market increases, along with its attractiveness to customers and the ability to reach new target groups both locally and internationally.
The use of acquired creative services brings significant benefits to our business. The new website not only enables increased sales but also strengthens awareness of the ELEGA brand. The content includes not only product presentations but also the brand’s story, values, and manufacturing process, which enhances its authenticity and connection with customers. An intuitive user interface, high-quality photography, and a clear website structure contribute to a better shopping experience and strengthen customer loyalty. The project supports business digitalization, increases the efficiency of our sales, and contributes to the development of the ELEGA brand in the context of modern technologies and innovation.

Collaboration with the talented designer Iva Držmíšková 

Thanks to the Design Credits project, introduced as part of the implementation of Component 4.5 Development of the Cultural and Creative Sector, Creative Voucher initiative, a new project called Connecting Across Three Generations, registration number 0465000157, has been announced. The aim of this project is to create a timeless collection in collaboration with an outstanding designer and thus strengthen competitiveness on the Czech market with an emphasis on increasing export potential.

The project is a beneficiary of EU - Call Number 0462 - Design Credits and has been funded by the European Union - Next Generation EU.

Iva Držmíšková, a renowned Czech designer, technologist and professor, specializes in creating quality leather bags and accessories. She drew her experience from a prestigious internship in Paris, where she worked with luxury brands such as Bentley, Cerruti, Bugatti and Coccinelle. Upon her return to the Czech Republic, she further developed her skills as a designer and technologist, gaining in-depth knowledge and experience in design and craftsmanship.

Collaboration with prestigious designer Jana Rollová

As part of the Design Credits call announced under the implementation of component 4.5 Development of the cultural and creative sector, initiative: Creative Voucher, we implemented a project titled Designs of New Handbags, registration number 0462000038. The aim of this project was to create a timeless collection with a top designer and thus increase the company’s competitiveness in the Czech market and boost its export potential.

Elega spol. s r.o. is a recipient of EU support – Call No. 0462 – Design Credits. The project was funded by the European Union – Next Generation EU.

Jana Rollová, a graduate of UMPRUM and the Paris-based IFM, focuses on designing accessories, footwear, and jewelry. Within the Atelier du Sartel in Paris, she designed collections for luxury brands such as Delpozo, Ermenegildo Zegna, Bentley, and Guy Laroche.