What are cookies?
Cookies are small files, downloaded onto a device when users access the websites. They are widely used in order to make websites work, or for the website to work more efficiently. Cookies are created when a user's browser loads a particular website. The website sends information to the browser which then creates a text file. Every time the user goes back to the same website, the browser retrieves and sends this file to the website's server. You, as a person, cannot be identified on the basis of this information. Cookies have several functions, including, among others, collecting information of and remembering users’ preferences, using shopping cart, and generally facilitating users’ use of the website.
Cookies help your feel comfortable while shopping and to ensure an easy way of browsing different websites. Cookies namely:
- Ensure the right functionality of our website, so that it is possible to finish the process of ordering products with the least amount of difficulties;
- Remember sign-in details, so they are not needed to be written every time;
- Remember the content of a shopping cart;
- Ensure the visual image of the website according to individual preferences and requests of visitors;
- Analyse the number, behaviours, preferences and interests of visitors;
- Tailor ads on products which are of the visitor’s interest.
By the function of cookies, we later divide them into:
- Conversion and tracking cookies, which enable us to analyse the effectivity of various selling channels;
- Non-marketing cookies, which we use for personalised content and ads with their correct target.
- Analytical cookies, which help us to increase users’ comfort of our website by showing us how people use it.
- Essential cookies, which are important for the basic functionality of the website.
Some cookies may collect information which are later used by third parties and which, for example, increase directly our advertising activities (i.e. “third-party cookies”). By those details we are unable to identify you in any way.
Team ELEGA, spol. s r.o.